The Midway Culinary Arts is home to many different endeavors devoted to tapping into the excitement that is found in the kitchen and the pursuit of cooking.

We offer catering services in San Francisco, activate pop ups and concessions, run a cafe that serves breakfast & lunch daily, and produce exciting cooking shows, workshops and classes. 



Concessions, Cafe, Pop Up, Restaurant, Operator, Contributor, Producer, Madam Zola's Fortune is all of these things. We are re-thinking how the culinary arts contribute to events and spaces.

Madam Zola's Fortune can be found dishing up extraordinary concessions at events taking place at Pier 70, The Mint & right here at home, The Midway.


Whether it's providing delicious bites at a cocktail hour, serving up a 5 course meal in The Midway, or catering your corporate event at a location of your choice, The Midway catering team brings excellence and creativity to every event.



While providing a proper stage to chefs in the Bay Area, this exhibition kitchen also provides the perfect space to get creative. State of the art equipment allows even the most experimental culinary scientists to push their taste buds further.

With in a Creative Complex


The Midway Culinary Arts program is unique in that it resides within a larger creative complex, home to not only the culinary arts, but visual arts, music and emerging technologies.

Equal parts creative laboratory and performance space, The Midway complex is a sprawling 40,000 square-foot venue for the public to engage with a variety of exhibitions, workshops, performances and special events. Home to performance venues, art galleries, an emerging technologies workshop, an exhibition kitchen and cafe, and a nine studio artist in residency program, The Midway is a new space for San Francisco's most celebrated creative outlets to collide.

With some of the world's best art, food and entertainment at its doorstep, San Francisco is the prime locale for the rise of The Midway. For more information please visit The Midway's website.


More than kitchen...



Christopher fry

Culinary Director

In 2004 Chris Fry left a perfectly great career in the technology sector to pursue his passion for food. What started out with hosting small dinner parties and helping cater underground supper clubs, burgeoned into an all out pursuit to highlight high quality ingredients and elevated service. C.Fry's culinary chops were largely developed, tested and honed at Bi-Right Market, where he was GM of their flagship 18th Street store. From co-producing the San Francisco Street Food Festival, to programming an exciting line up of culinary shows, classes and events at The Midway, he is excited to help produce one of a kind events and happenings. 


CHristopher rossi

Executive Chef

Chris Rossi started his career at a very early age managing parties for Paula LaDuc Catering. Since then he has cooked at vineyards, opened breweries, been trained on classical french cuisine, learned to make charcuterie, and helped develop and equip dozens of restaurants and food establishments. For ever a decade, he owned and was Executive Chef at Citron, the ground-breaking restaurant in Rockridge, CA and opened its sister restaurant A'Cote. In 2015, he moved his sights across the Bay to San Francisco and dove into the endless possibilities at The Midway. Chris is excited to collaborated with clients on menu creation and see to it that guests' palates are overjoyed!